About EMOBROTHER
1. Is EMOBROTHER just a clothing brand?
No. We see EMOBROTHER as a safe space for your feelings. In a world that demands constant positivity, we create a place where your raw, unfiltered emotions can be seen and accepted. That’s what our brand is born from, and that’s what every design carries.
2. Why "EMO"? What does that word mean to you?
For us, "Emo" is a core part of youth culture. It’s more than a music genre; it’s a name for complex feelings. It’s that silent understanding you feel when you’re looping a song late at night or feeling lonely in a virtual world—that feeling finally has a name. It’s not just a label; it’s the feeling of being understood.
3. Where do you get your inspiration?
Our inspiration comes from the full spectrum of life for young people today. More specifically, it can come from:
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Music & Feelings: The emo or post-rock song you have on repeat; the lyrics that say exactly what you can't.
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Virtual & Reality: The lonely hero in a video game; the gap between who you are online and who you are in real life.
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Relationships & Life: The push and pull of a complicated relationship; the pressure to post a perfect life while facing high rent and an uncertain future.
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Society & Defiance: The quiet rebellion against the pressure to always be productive and follow a specific timeline for success.
We don’t focus on big stories. We focus on these small, private moments that feel the most real.
4. Your brand seems a bit dark. Are you promoting negativity?
Quite the opposite. We’re about embracing all of your emotions. Society tells us to focus on the light, but feelings like confusion, loneliness, and anger are also a part of us. They're real, and there's strength in them. Wearing EMO BROTHER isn't about dwelling in darkness; it's about being at peace with your whole self, with a little bit of proud defiance. We think that’s a truly positive thing.
5. So, what’s the ultimate message you want to send?
Our core message is this: True strength isn't about never feeling down. It's about going through your darkest moments and still choosing to live an authentic life. The people who dare to face their own shadows are the ones who truly learn how to live for themselves.